The WP4 (continuing education dimension) within the project IF4TM includes activity 4.3 that consists of five one-day trainings intended to be held at HEIs on “Market Strategy”. The aim of the training is to present the concepts of the marketing and creation of additional value for consumers. In the addition, participants were introduced to the marketing environment and market strategy and how to manage marketing and offer of products or services. During the second part of the training – students teams which are selected to be among 10 the best were provided with consulting how to develop the most appropriate marketing strategy for their ideas.

List of participants