On the premises of Creativity Center of UBG, Ms. Sila Ada held a lecture and workshop today on digital marketing. Ms. Ada is Teaching and Research Associate at Institute for Interactive Marketing & Social Media at Wirtschaftsuniversität Wien (Vienna University of Economics and Business). Participants had opportunity to learn about bidding and pricing strategies in online environment, as well as to try on the equipment – Gazepoint eyetracking, which is the part of Creativity Center of UBG.