In the premises of Creativity center of UBG, on the 14th of March 2019, UBG has organized a challenge when five teams (32 participants) provided their analysis for the reasons why Gorenje should move their all production facilities to Valjevo, as announced by the company earlier this month. Students investigated and discussed pros and cons for such a decision, taking into account local business environment and global PEST trends. The analysis was performed through SWOT matrix.