A workshop "CANVAS Business Model & Finance for Startups" for students who applied for the Competition for the best student idea was organised at the Creative Center of Metropolitan University in Niš on Friday, May 17th 2019. The workshop was held by MSc Ecc Milica Mladenović, Creative Center Manager and Teaching Assistant at Metropolitan University’s Faculty of Management.

The workshop covered the following topics:

  • CANVAS Business Model - Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, Cost Structure
  • Value Map, Customer Profile, Map of a Day in the Life of Your Customer, Customer Empathy Map, Customer Journey Map
  • Finance for Startups - Funding Sources, Income Statement, Cash Flow, Break-Even Analysis

After an explanation of the topics mentioned, students elaborated on the CANVAS business model and financial model of their business idea in an interactive discussion. Afterwards, they analyzed the value map from the customer perspective, and formed their customer profile. Finally, students received instructions on their business model upgrade, as well as on the preparation of their presentation.

Metropolitan University provides support in preparing its most active students for the presentation of their business idea to the competition jury. We wish best of luck to our students at the upcoming National Final Competition for the Best Student Idea, which will be held in Belgrade on May 31st 2019.

List of participants